Había una vez en un lugar muy, muy lejano…
La mayoría de nosotros crecimos acompañados de los cuentos e historias de Disney, ya fuera a través de los libros que nos leían nuestros padres antes de irnos a la cama o bien con las películas que podíamos ver en el cine o en cualquier de las plataformas de aquellos tiempos, en ellas veíamos un mundo fantástico, creativo y muy rosa en el cual siempre triunfaba el amor y las buenas acciones, así como las princesas o los personajes principales, los cuales en la mayor parte de la historia sufrían catástrofes, penas y dolor, pero al final salían airosos y triunfantes, lo cual creaba esperanzas en nosotros de que siempre habría un final feliz para todos, sin embargo, hasta llegar a este desenlace, nuestros personajes favoritos se topaban con una serie de malhechores, brujas, arpías o embaucadores que aparte de hacerlos pasarlo mal, lo que hacían era darle ese toque angustiante a la historia que más que hacerla sofocante, lo que hacía era darle sabor a la misma para que esta nos resultará aún más interesante; son estos personajes quienes toman la batuta y se hacen con todo el protagonismo en la última Colección Cápsula en Edición Limitada, denominada A Dark Fairy Tale, que presenta Coach en colaboración con Disney.
Invitación para conocer la Colección A DARK FAIRY TALE
Coach, se fundó en Manhattan en 1941 por el matrimonio formado por Miles y Lillian Cahn, su primer nombre fue Manhattan Leather Bags y comenzaron confeccionando bolsos y carteras de piel tanto para hombre como para mujeres y en su plantilla eran solo 6 personas, diez años después es cuando deciden reestructurar la empresa y darle una identidad propia naciendo de esta forma lo que conocemos actualmente como Coach.
Clutch en piel con los ojos vigilantes y detalles de los cuentos de Disney
Es en los años 70 cuando la compañía sufre una expansión y comienza a venderse en todo Estados Unidos y Canadá, ya para el año 2000 su crecimiento traspasa fronteras llegando primero al mercado asiático y posteriormente a Europa y es gracias a la venta on-line cuando se hace presente en casi cualquier parte del mundo.
Su mítico logotipo del carruaje y los caballos se crea en 1950. Coach es un referente para muchas celebrities en Estados Unidos, lo cual ha hecho que la empresa se consolide y siga creciendo año con año, uno de los bolsos insignia de esta marca es el Bolso Duffle, el cual es práctico por su tamaño, diseño atemporal y durabilidad. Para el año 1986, la firma pasa a ser propiedad de Sara Lee Corporation, lo cual le da una estabilidad mucho mayor a la misma consiguiendo así que continúe estando dentro del gusto del público.
Material promocional para la campaña DISNEY X COACH, A DARK FAIRY TALE
Este año y después del, “Erase una vez, en un lugar muy, muy lejano”, Coach junto con Disney deciden cambiar la historia y sueñan una nueva forma de ver los cuentos de hadas clásicos, dándole al camino del “por siempre felices” un giro inesperado, es cuando las sombras, las brujas y los vigilantes, roban el centro de atención y se convierten en los protagonistas de esta nueva versión de los cuentos de hadas y nos presentan Disney X Coach “A Dark Fairy Tale”, una colección en donde estás dos grandes firmas nos muestran el otro lado de los cuentos de toda la vida, presentándonos el lado más oscuro de los mismos.
Detalles de la marca con el logotipo Disney X Coach y la manzana envenenada que aparece en varias piezas
La colección incluye piezas en los diferentes apartados de la marca, es decir, en accesorios, bisutería, marroquinería, bolsos, calzado y confección, encontrando por ejemplo, llaveros, collares, monederos, bolsos, zapatillas y chaquetas, todas ellas fabricadas en piel de primera calidad, en su lona impermeable, o en diferentes tipos de telas y están disponibles tanto para chico, como para chica; la mayoría en su interior lleva la leyenda que hace alusión a esta colección; Once upon a time, in a Faraway Land…, así como el logotipo Disney X Coach.
La colección A Dark Fairy Tale, se presentó oficialmente el 15 de Mayo en tiendas físicas, ofreciendo en mucha de sus boutiques del mundo una pequeña fiesta de presentación en donde la firma Neoyorquina nos llevaba por el sinuoso camino del hasta el “felices por siempre”, para presentarnos piezas con un toque diferente, más oscuras, más divertidas y más entretenidas, en donde los villanos se hacen con el control de la situación. Durante esta fiesta además del cocktail nos ofrecían el servicio de personalización, solo para ciertos artículos, a través de su sistema de estampado mediante calor, el cual es todo un plus para llevar un objeto todavía más exclusivo, obsequiaron también postales y stickers con personajes de la colección.
Bar de servicio de personalización de piezas 
Etiqueta de cuero personalizada
En algunas de las piezas, estos personajes aparecen como parches superpuestos, lo cual le da un toque de actualidad a la colección, en ellas podemos apreciar, escenas de las películas de Blanca Nieves y los Siete Enanitos o La Bella Durmiente y sellos de identidad como los diamantes, los insectos, los animales del bosque, los ojos, la manzana envenenada, calaveras o el cuervo de la guardia de la Reina Malvada, lo cual representa el lado oscuro de estos cuentos, también podemos encontrar los nombres de los Siete Enanitos en charms para decorar bolsos o usar como llaveros.
La calavera y el cuervo de la guardia de la Reina Malvada en uno de los bolsos de la colección
Los precios de esta colección van desde los 35€ que cuesta una pegatina para móvil u ordenador portátil, hasta los 1200€ por una chaqueta de cuero para hombre, los bolsos rondan los precios de los 325€ a los 800€ en promedio, zapatillas sobre 250€ y vestidos también sobre este mismo precio.
La historia contada por Disney y Coach
La empresa americana Coach es todo un referente en el mundo de la moda y siempre nos sorprende con colaboraciones y colecciones cápsula que atraen a un número importante de compradores o nuevos seguidores con cada nueva entrega de estas piezas, que representan toda una delicia tanto para los fans de la marca, o bien para aquellos que admiran al colaborador o en su caso al universo que presentan en exclusiva; por la firma han circulado personalidades como Selena Gómez o Ariana Grande quienes han revestido algunos de sus más famosos bolsos o bien les han dado un toque original a los mismos, también diseñadores como Anna Sui o Gary Baseman, también han presentado colecciones de otros personajes de Disney como Minnie o Mickey, o de Peanuts, como Snoopy o Woodstock, Pac-Man también ha estado presente en sus diseños, incluso Chloë Grace Moretz ha fungido como imagen de la marca o el año pasado que presentaron una colección con diseños del aclamado y desaparecido Keith Haring, sin lugar a dudas un casa que no deja de sorprendernos con sus alianzas y sus diseños.
Durante la fiesta de presentación A DARK FAIRY TALE con una de las piezas de la colección
En esta ocasión nos presentan una colección en edición especial y limitada, en la que el camino a “Y fueron felices por siempre jamás” da un giro hacia el lado oscuro, y las sombras cobran protagonismo, es así como Disney X Coach nos da la bienvenida a “Dark Fairy Tale”, un cuento de hadas con un toque oscuro que nada tiene que ver con las edulcoradas princesas, la mayoría de las piezas son en color negro, pero también hay cabida para el verde militar, el morado o el amarillo, es decir, que hay para todos los gustos, en diferentes tamaños, precios y texturas.
Es así como una vez más Coach nos vuelve a sorprender con una colección diferente, con matices oscuros pero divertidos que nos recuerdan a los mejores años de nuestra infancia, que siempre es un punto ganador por el tema de la nostalgia que ahora está de moda y se convierte en triunfador, así que si quieres hacerte con una pieza de esta colección no esperes mucho ya que las unidades son limitadas y no volverán a fabricarse, además de que sentirás que formas parte de este oscuro cuento de hadas.
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