Diferentes modelos de calzado
La historia de El Ganso comienza por la inquietud de los hermanos Alvaro y Clemente que tras pasar una temporada en Londres y descubrir la vestimenta de los ingleses y gustarles la misma, coinciden que en España no hay nada parecido en el mercado y es cuando en el 2004 se aventuran y lanzan al mercado sus primeras prendas, desafortunadamente no fueron lo que ellos esperaban, sin embargo esto no los desanimo, por el contrario, pusieron más empeño en desarrollar mejor su concepto y es cuando después de dos años, es decir, en el 2006 abren su primera tienda y causan una revolución gracias a sus zapatillas y piezas con cortes muy británicos, colores llamativos y estampados originales, lo cual es algo que hay que agradecer, porque el mercado masculino a fecha de hoy siguen imperando los colores oscuros en la mayoría de las colecciones de casi todas las marcas. Es a partir de esta ilusión y el planteamiento de un proyecto que nace una marca, El Ganso, que hasta la fecha no deja de crecer y cada día va presentándonos novedades que nos gustan más y más y van creando en nuestro guardarropa una nueva paleta de colores, formas y texturas que llaman la atención allá donde vayamos.
Interior de la tienda del Barrio de Salamanca en Madrid
En la actualidad El Ganso, se encuentra en varios países del mundo como Francia, México, Portugal, Inglaterra, Chile, entre otros; recuerdo que en los primeros viajes que hice a México, mi país de nacimiento, la gente me preguntaba de donde eran las zapatillas (tenis) y la camisa o la gabardina que llevaba, ya que por el tipo de corte y tela no pensaban que fueran españolas, pero cuando les decía el nombre de El Ganso y que era una marca española, la gente se quedaba gratamente sorprendida, no tanto por donde fuera fabricada, ya que como sabemos España goza de una excelente reputación en todo el mundo en cuando a moda se refiere, sino por el tipo de prendas que como repito por esos años y a simple vista no representaban algo local de España, si no algo más bien tipo británico, lo cual ha generado hasta la fecha una excelente acogida para sus colecciones, ahora la marca ya se encuentra en México y es grato ver a la gente que te preguntaba por ella, llevarla puesta.
El leitmotiv de la marca representa a un hombre joven cosmopolita
El Ganso es una marca fresca, joven, con mucha actitud y carácter, que lo mismo te vale para un look casual que para uno más formal, dentro de su línea puedes encontrar desde sus ya míticas zapatillas, alpargatas, sus gabardinas Mackintosh, camisas, corbatas, hasta trajes y accesorios; comenzó con ropa de hombre pero su línea femenina también es muy llamativa y aunque la misma solo tienen un pequeño porcentaje de las ventas, esta sigue creciendo y creando adeptos para todas aquellas chicas que buscan cortes diferentes que llamen la atención y sean innovadores, como por ejemplo sus vestidos que son bastante originales con un estilo retro y muy femenino, en ellas los estampados y cortes siguen el mismo perfil que la ropa de chico, es decir, que todos tienen un hilo conductor en su concepto, que acrecienta la marca.
Ejemplos de la colección de mujer, con cortes y tejidos que siguen la línea de la marca
Y como toda empresa que se precie de calidad y novedades en su catálogo ha hecho que esta compañía siga en expansión y amplié sus fronteras con más tiendas en América Central y del Sur, así como en Europa y Oriente Próximo y con miras de conquistar el mercado americano, una tarea nada sencilla pero no imposible, para lo cual cuenta con equipo ambicioso y profesional, en sus diferentes departamentos, lo cual hace que estén siempre pendientes de los gustos y necesidades del cliente.
En El Ganso todo esta cuidado al más mínimo detalle, haciendo principal hincapié en la marca, la confección y los puntos de venta, lo cual hace que el símbolo de la misma sea todavía más apreciado por la gente que la sigue, la que comienza a conocerla y a quien se la recomiendan.
Los detalles son uno de los pilares de la marca
En lo que se refiere a la marca, en logotipo está representado por un Ganso dentro de un círculo ambos de color azul (este color desde el punto de vista mercadológico y psicológico representa simpatía, amistad, confianza y fidelidad) acompañado de una tipografía desenfadada, lo cual la hace cercana al público joven, el cual es su público objetivo; la misma tiene un ADN completamente Europeo, siendo España el sitio donde se desarrolla la misma, de donde nacen las ideas y desde donde se plantea todo el futuro de la compañía. Con relación a Europa, El Ganso tiene las ideas muy claras al decidir que su manufactura sea completamente hecha en países de la CEE como por ejemplo Italia, entre Milán y Bérgamo donde se encuentra el principal proveedor de tela y la mejor fábrica de algodón de Europa, que es donde se realiza el tejido que llevan todas sus camisas, ahí mismo al oeste de Milán también se encuentra otra fábrica donde se realizan los tejidos que dan forma a los pantalones y las americanas de la marca. Una vez que se han seleccionado los tejidos en Portugal, en Oporto se encuentra el lugar donde se confeccionan las americanas, los abrigos, y el calzado, esto está muy cerca de Vigo; uno de los materiales que se utilizan para las gabardinas es el Mackintosh lo cual le da una excelente durabilidad y prestigio a las mismas, ya en España, en el sur de Madrid, se encuentra la fábrica donde se confeccionan las camisas, donde un equipo compuesto por más de 40 trabajadores se dedican a poner alma en cada una de estas prendas, con telas de vivos colores, con estampados distintivos y detalles como botones, bies o bordados que las hacen diferentes y características del resto a lo que hay en el mercado. Un poco más al sur, en un pequeño pueblo dentro de Madrid, se encuentra la fábrica de pantalones.
En las tiendas se cuida con mimo toda la colocación de las prendas
Una vez terminadas todas las piezas, las mismas tienen que pasar por un estricto control de calidad, ya que ante todo El Ganso busca un respaldo y que las prendas que ofrecen a sus clientes además de ser bonitas, prácticas, útiles y originales, sean duraderas y cumplan con los más altos requisitos del mercado y del consumidor al cual van dirigidas.
En cuanto a los puntos de venta, también El Ganso pone especial empeño en que los mismos sean especialmente identificables, ya sea en sus tiendas o en los corners que tienen en las principales tiendas departamentales de aquellos países donde se encuentra la marca, en ellos podemos ver un estilo mezclado entre británico, preppy, desenfadado y juvenil, pero siempre con un excelente gusto, que hace que veamos a la marca con un estatus de nivel alto pero asequible, en ellos podemos apreciar las líneas verticales, los colores azul, rojo, gris, amarillos y las prendas en perfecto orden y sin saturar los espacios de las mismas, lo cual se agradece bastante, porque no hay nada peor que entrar en un sitio a buscar algo y que todo este a conglomerado y pierdas el interés, también encontramos las zapatillas en los escaparates mostrándonos los diferentes modelos y colores que se han lanzado para cada temporada, así como los accesorios que nos ofrece la marca.
Las corbatas, los bolsos, los cinturones, gemelos y carteras forman parte de los accesorios que nos ofrece El Ganso, además del calzado
También El Ganso está consciente y preocupado por lo que pasa con el medio ambiente, la sociedad y las nuevas tendencias, así como con las buenas causas y la sostenibilidad, es por esta razón que uno de sus últimos lanzamientos son las zapatillas Be Blue, unas sneakers hechas con materiales reciclados provenientes de plásticos del océano, los cuales son transformados en materiales maleables para la confección de las mismas, esto optimiza los recursos y materias primas, reduciendo así la contaminación, además de que de las ventas de estos artículos, el 25% de lo recaudado es para el proyecto Expedición Nemo de Nacho Dean Mouliaa, el cual tiene la finalidad de unir a nado los cinco continentes.
Espacio del Servicio de Tailoring de El Ganso de la Calle Jorge Juan
Otro de los servicios que le da un plus muy importante a la marca es el Servicio de Tailoring que ofrece EL Ganso en algunas de sus tiendas, el mismo va dirigido a los clientes más exigentes y que se preocupan de su aspecto hasta en el más mínimo detalle, esto en cuanto a la confección de trajes se refiere, en esta sección el cliente se implica en el diseño y selección de los tejidos, forros, vivos, botones, ojales y coderas, con lo cual termina teniendo un traje único y especial, además de que se puede divertir diseñándolo.
Escaparate de la tienda con la nueva colección #MickeyXElGanso
Con relación a las tendencias El Ganso siempre está a la par de las mismas o adelantándose a ellas, en estos últimos meses por ejemplo nos presentaban las Track unas zapatillas inspiradas en las deportivas utilizadas en los años 70 para correr, además de su último lanzamiento, una colección cápsula en compañía con Disney, la cual toma como nombre #MickeyXElGanso, la cual incluye zapatillas, camisetas y sudaderas con el mítico ratón estampado o bordado en sus prendas, lo cual nos muestra que esta compañía siempre está pendiente por presentarnos cosas nuevas e interesantes.
La nueva colección #MickeyXElGanso es ante todo refrescante y juvenil
Por todo esto, si estás buscando prendas diferentes, duraderas, originales y de calidad no dudes en pasarte por una tienda de El Ganso ya que en ellas encontrarás una amplia gama de diferentes opciones tanto para vestirte para el día a día así como para ocasiones especiales, ya que El Ganso es una marca española con un ADN muy Europeo que además te va a sentar muy bien.
El Ganso, ADN Europeo, formal y juvenil
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